Category: Customer Loyalty

Customer Behavior that Gets Rewarded Gets Repeated

Customer Behavior that gets rewarded gets repeated

Architects and Heroes

Highly engaged team members and team member loyalty are outcomes of effective leadership.

Love your bank – what? Yes.

You can market all you like but people believe what they experience.  How does this bank make customers love them and get 80% of their new accounts through referral? At Metro Bank, there are no STUPID BANK RULES. Instead, dogs rule and kids rock. About the Author Jack Mackey’s enlightening keynote presentation, “What Customers Love,”…
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The Secret You Can Borrow From Amazon

Learn how Amazon founder Jeff Bezos built his company using customer loyalty.

#6 Sign You Really Have a Customer Loyalty Strategy

  Customer comments are shared throughout the organization.  Data has no heart.  But almost everyone cares about what other people are saying about them.  Customer comments heighten awareness that customers notice employee behaviors. When team members hear or read comments from their customers about specific experiences in their area, this has high emotional impact.  Emotion…
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