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When people don’t WANT to do business with you…

Safelite Auto Glass is in the “negative services” category

No one is excited to be shopping for, or buying, their service. Yet, Safelite Auto Glass leads their industry in customer loyalty and sales. How? Watch the video ….

About the authorJack Mackey is a popular speaker for B2B and B2C leaders in service-based organizations. His top-rated keynote, “What Customers Love,” shares true-life stories showing how companies who create “loyalty-inspiring experiences” drive faster sales growth. Contact him at

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